NNABELLE LANCASTER
Design is a fast moving, constantly changing industry.
Instintively Adapt.
PEARSON
Established in 1860, Pearson Cycles is the world's oldest bike shop, blending over 160 years of heritage with modern innovation. With a deep passion for cycling and craftsmanship, Pearson offers expertly designed bikes, apparel, and accessories that cater to both professional and recreational cyclists.
PRISMA
Spring Summer 2023 for Pearson Cycles
Spring Summer 2023 for Pearson Cycles
Studio: Rankins Studio, London
Photographer: Charlie Cummings
Videographer: Luke Michael James
Male model: Leonell Spantan
Female model: Katty Weymouth
Backdrops: HAPACA Studio, London
PRSN Adventure / Gravel
Brief: To create a complete capsule range of high performance cycling apparel to launch April 2023. From concept, through design and development, sourcing managing budgets and timelines, to styling and directing a photoshoot / video shoot to launch the SS23 Campaign for Pearson Cycles.
Concept: Creating a new energy, fun, powerful design, using colour, print and fresh styling inspired by a high-fashion photography and surrealism photography.
CLIMBERS
For hot weather riding and climbs
